Equity Release Group partners with Royal London Equity Release – The Intermediate

Equity Release Group (ERG) has partnered with Responsible Lending, exclusive provider of the Royal London Equity Release product range.

Equity Release Group clients, partners and advisors will have access to all three new products in the Royal London Equity Release product range: Principal, Standard and Premier.

The latter two offer flexible, real-time pricing results via API feed, plus product features that currently include no application or assessment fees, downsizing protection, and flexible voluntary payments of up to 10% per annum of the original loan.

Mark Gregory, Founder and CEO of Equity Release Group, said: “The partnership with Responsible Lending is a fantastic affiliation and opportunity for both parties as it allows Responsible Lending to increase its distribution through Equity Release Supermarket and our partners such as MSM, whilst also providing us with three product additions to benefit our customers.

“As Responsible Lending embarks on our partnership programme, they will also gain valuable access to smartER™ – the UK’s only equity release comparison tool – providing a digital comparison suite for consumers.

“This not only provides greater choice, independence and transparency to the consumer, but also direct involvement for the client and the consultant.”

He continued: “The market has been crying out for a broader product mix and now, with the addition of Royal London Equity Release products, coupled with the breadth and depth of our consumer base, we expect to see greater distribution and growth within the market.”

Chris Flowers, Director of Intermediary Sales at Responsible Lending, said: “We are delighted to partner with Equity Release Group to launch three new products for the broker community and their clients.

“Expanding our range through Equity Release Group’s unique technology landscape will enable much more flexibility and choice, which consumers continue to demand and demand.

“Equity release remains an important funding option for later life and through this affiliation we believe we are improving the choice, possibilities and meeting the specific needs of homeowners looking to unlock their property wealth across the UK.”

Gregory concluded: “Our aim is always to push for greater accessibility and make it easier for people to explore all their equity release options.

“Our technology gives people choice, powered by centralized data and a scalable platform.

“This partnership will enable a broader product range and greater transparency for consumers in terms of market comparison, rates, features and more.”