New Manchester United CEO sends message to fans as Liverpool wait and see

Manchester United’s new CEO Omar Berrada is committed to bringing continued success to the Premier League side.

Having started his job at Old Trafford on Saturday after agreeing a move from rivals Manchester City earlier in the year, there was a period of sick leave before he could officially take up his new role.

Upon taking charge, Berrada extended an olive branch to the Manchester United Supporters’ Trust (MUST), penning an open letter to articulate his hopes for a successful era in charge of the Red Devils.

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Their assurances include overarching ambitions to challenge for top honours at men’s, women’s and academy level. In the more immediate future, head coach Erik ten Hag and other board members will join Berrada in overseeing proceedings in the upcoming summer transfer window.

“As I begin my new role as CEO of Manchester United, I wanted to reach out to you directly as representatives of our fans,” Berrada wrote. “It is a great privilege to have been given the opportunity to lead this great club into its next chapter. Wherever you are in the world, people know Manchester United. The football, the history and success, and most of all, our fans.

“Taking on the role of CEO of Manchester United is a huge responsibility. I can promise you that we will do everything we can to deliver the titles, trophies and culture that you expect from this club across our men’s, women’s and youth teams. I also want you to know how seriously I take fan engagement. Fans are the lifeblood of any club. And that is particularly true at Manchester United.

“I look forward to working with MUST, the Fan Advisory Board, Fans’ Forum and all fan groups to ensure their views and feedback are heard at the club. In terms of my immediate priorities, I will be focusing on the summer transfer windows, as well as taking part in our men’s team’s tour to the USA. I will also be spending time with our women’s team when they return for pre-season and meeting colleagues across the club.

“I look forward to meeting with you to share more about my priorities and vision for Manchester United. I also look forward to hearing from you – your feedback, ideas and questions. Please feel free to contact me, Collette or Rick if you have any further questions. Otherwise, I look forward to meeting with you in the coming months.”

Berrada is one of several high-profile executives to join United this summer, with Jason Wilcox and Dan Ashworth joining from Southampton and Newcastle respectively.

Liverpool.com says: A resurgent United is a concern for Liverpool, with Manchester City and Arsenal already strong in the Premier League. Liverpool fans will be hoping that Berrada fails to deliver on his promise to bring continued success to Old Trafford. But for now, supporters on Merseyside must wait and see how United’s new era unfolds.