FSG keen to emulate Man City as former club boss claims as Liverpool owners hold takeover talks

Former Manchester City financial advisor Stefan Borson believes Liverpool and other Premier League clubs have been “impressed” by City’s ownership model. Fenway Sports Group (FSG) is in talks to acquire a controlling stake in FC Girondins de Bordeaux.

The French club plays in France’s second division but has struggled financially in recent seasons. If successful, FSG would add another football club to its sports portfolio, similar to what Man City’s owners did with City Group, which owns Girona in Spain and New York City FC, among others.

And Borson explained why the Reds and other Premier League sides are looking to replicate City’s multi-club ownership model, saying he believes it is a natural progression for clubs like Liverpool.

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“We are seeing the development of multi-club ownership,” he told Football Insider. “Clearly people have looked at the situation with Man City, the City Football Group, and they have been impressed and they believe in it.

“I think Americans in particular believe this is a model that can be successful. If you look at the investors that have backed the City, Silver Lake is one of the leading venture capital investors in the world.

“If you look at the way they describe their investment in City Football Group, it is very much focused on the benefits of having multiple clubs developing a best-in-class approach to football clubs across multiple jurisdictions.

“We’ve seen Chelsea start that process with Strasbourg and they’ll probably buy another club going forward, so they believe in that. INEOS in terms of Man United, they’ve got the other clubs in their stable, so they believe in that as well.

“It’s a natural progression for Liverpool to look for clubs that fit into their group.”